Aesthetics clinic · Islamabad
Junk leads: 80% → 40–50%
Every enquiry used to wait for one overloaded receptionist, sometimes for a full day. Within three months, AI was answering each lead in about 30 seconds and no-shows were down 35%.
- Business
- Aesthetics clinic, open for four years
- Enquiries
- WhatsApp, handled by one receptionist
- We run
- Meta and Google ads, content plan, AI lead response, RaabtaHQ
The challenge
Where leads were leaking
Four years after opening, the clinic's marketing had still not settled. Its content was out of date, and about 80% of the leads its ads brought in were junk.
Every WhatsApp message was answered by hand by one receptionist. If she replied to new enquiries on time, existing patients went without reminders and follow-ups. If she caught up on those, new leads waited, in some cases for a full day. When four or five patients arrived at once, everything else stopped.
No-shows were a regular problem, and nobody had the time to chase them.
What we did
Mapped to the loop
01 · Attract
Rebuilt the content from the ground up: a content plan agreed with the owners around how they want the clinic positioned, then several workshops with the clinic's own content team on what to make and how. We also manage the clinic's Meta and Google ads. With better content, the cost per lead fell by roughly half.
02 · Answer
Implemented RaabtaHQ in full. Every new lead is now handled first by the AI assistant, with a reply in about 30 seconds.
03 · Qualify
The AI qualifies each lead, so only qualified enquiries are passed to the receptionist.
04 · Close
Booking reminders, follow-ups, payment reminders, session reminders and aftercare messages now go out automatically. Together with better lead quality, that brought no-shows down by 35%.
05 · Feed back
Lead outcomes are reported back to Meta and Google, so the ads bring fewer junk leads over time.
Results
Before, and after 3 months
| Metric | Before | After 3 months |
|---|---|---|
| First reply to a new lead | Up to a full day in some cases | About 30 seconds |
| Junk leads | About 80% | 40–50% |
| Cost per lead | Higher, with outdated content | Roughly 50% lower |
| No-shows | A regular problem | Down 35% |
| Reminders and follow-ups | Manual, often skipped | Automatic |
| Leads without a reply | Common at busy times | None |
Results vary from business to business. Client name withheld.
What changed day to day
- The receptionist manages her workload comfortably, and day-to-day operations run smoothly.
- New enquiries and existing patients no longer compete for the same person's time.
- The clinic has since referred other businesses to us.
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