Business setup · Dubai
Junk leads: 95% → 50%
The team was spending its days on leads that would never buy, and replies could take a full day. Within three months, AI was replying in about 30 seconds and consultants spoke only to qualified leads.
- Business
- Business setup consultancy, around 30 people
- Enquiries
- Mostly WhatsApp, from Meta and Google ads
- We run
- Meta and Google ads, RaabtaHQ with the business setup module
The challenge
Where leads were leaking
Two problems fed each other. Replies to new enquiries were slow, in some cases taking a full day, and about 95% of the leads coming in were junk.
Consultants spent most of their time on people who would never become clients. That drained time and morale, and the service given to genuine clients suffered as well.
What we did
Mapped to the loop
01 · Attract
We manage the consultancy's Meta and Google ads, so campaigns, lead handling and reporting sit with one team.
02 · Answer
Implemented RaabtaHQ in full. Every new lead now lands there first and gets a reply in about 30 seconds.
03 · Qualify
The AI qualifies each lead automatically. The team only speaks to leads that are qualified.
04 · Close
Moved the whole client journey onto RaabtaHQ's business setup module: first contact, service delivery, after-sales service and renewals, all documented in one place with full visibility for management.
05 · Feed back
Lead outcomes are reported back to Meta and Google, so campaigns learn which leads are real. The share of junk leads has fallen month over month.
Results
Before, and after 3 months
| Metric | Before | After 3 months |
|---|---|---|
| First reply to a new lead | Up to a full day in some cases | About 30 seconds |
| Junk leads | About 95% | About 50%, falling month over month |
| Who the team talks to | Every enquiry | Qualified leads only |
| Client records | Not digitised end to end | One documented journey, enquiry to renewal |
Results vary from business to business. Client name withheld.
What changed day to day
- The team is more motivated, and clients get better attention as a result.
- Much of the routine work now runs through RaabtaHQ's built-in automation.
- The consultancy has since referred other businesses to us.
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